Working with the talented Andrea Acevedo, Sam Bruehl, and Doug Speidel we took an existing spot and flipped it upside down to reflect the financial uncertainty of 2026. In addition to rewriting and editing the spot, we created a stunt at the Oculus in FiDi, NYC and an accompanying social campaign.
It got immediate coverage: https://adage.com/creativity/work/aa-t-rowe-price-flips-the-script/
Role: Senior Copywriter
ACD Partner: Andrea Acevedo
CD: Sam Bruehl
GCD: Doug Speidel
When I first arrived at Publicis NY I came with an idea: create a brass instrument from brass bullet casings. From there it was two years of asking the right clients, the right musicians, and willing people to make it happen. Along with a very dedicated AD, ACD, CDs, and a killer ECD, the trumpet came to life for Parkland students who helped launch an organic tour across the country.
It got lots of press for the kids and it was played by artists like The Who, Panic! At The Disco, and during halftime at Miami Heat’s final home game. Throughout the project I managed the entire social media presence. I must admit it was an amazing experience.
https://musebycl.io/music/parkland-students-made-trumpet-bullet-casings-musicians-play-shows
https://adage.com/creativity/work/shinemsd-instrument-hope/2166156
This was shortlisted 3 times at the 2019 Cannes Festival of Creativity.
This won Bronze at the 2019 Clios.
This was shortlisted for innovation in design, direct marketing, and guerrilla marketing at the 2020 OneShow.
This was shortlisted and won a merit at the 2020 ADC awards.
This was shortlisted for the AICP Next award.
3 Cannes Shortlists — Entertainment, PR, and Design.
Walgreens Shingle Bells
To inspire people 65+ to get their shingles vaccine during the holiday season we created this parody song and filmed it all within one week.
To get people excited to dine out again, we created a campaign that made for the biggest day in Resy history.
To get a younger generation excited to shop small and support their community we hit them right where it counts: on Tik Tok.
ACD Writer on the first global ad campaign for CFA Institute - a leading finance education institution. Employees and charterholders were so excited by the campaign that they helped it grow organically.
What started as an interim social post quickly turned into an entire campaign that generated big numbers for a client who wasn’t expecting much. We lamPOOned (wink wink) valentine’s day cards to drive awareness for a product that helps you have better movements. We worked from the insight: when you get to know someone, you REALLY get to know someone.
Each post had a front and a back. The back instructed users to tag loved ones in the comments, which many did!
AD: Braden Clark
Agency: Terri & Sandy
Peyton Manning was still going to be the spokesman for Papa John’s game day pizzas despite not being a game day player. That gave me an idea: what does Peyton know about hosting a watching party? He’s never done it before. So, these are his efforts.
Agency: Grey | Role: Copywriter | AD: Bobby Selby
Peyton didn't think through inviting both Blue and Miles.
A football game is a great place for a smoke machine. A pizza party? Not so much.
JJ Watt comes through in the clutch.
